Wednesday, August 1, 2012
Neal Stephenson penned a great article after giving an amazing presentation about innovation.
The part of of the article that resounded strongly enough with me to make me want to share:
"Most people who work in corporations or academia have witnessed something like the following: A number of engineers are sitting together in a room, bouncing ideas off each other. Out of the discussion emerges a new concept that seems promising. Then some laptop-wielding person in the corner, having performed a quick Google search, announces that this “new” idea is, in fact, an old one—or at least vaguely similar—and has already been tried. Either it failed, or it succeeded. If it failed, then no manager who wants to keep his or her job will approve spending money trying to revive it. If it succeeded, then it’s patented and entry to the market is presumed to be unattainable, since the first people who thought of it will have “first-mover advantage” and will have created “barriers to entry.” The number of seemingly promising ideas that have been crushed in this way must number in the millions.
What if that person in the corner hadn’t been able to do a Google search? It might have required weeks of library research to uncover evidence that the idea wasn’t entirely new—and after a long and toilsome slog through many books, tracking down many references, some relevant, some not. When the precedent was finally unearthed, it might not have seemed like such a direct precedent after all. There might be reasons why it would be worth taking a second crack at the idea, perhaps hybridizing it with innovations from other fields. Hence the virtues of Galapagan isolation.
The counterpart to Galapagan isolation is the struggle for survival on a large continent, where firmly established ecosystems tend to blur and swamp new adaptations. Jaron Lanier, a computer scientist, composer, visual artist, and author of the recent book You are Not a Gadget: A Manifesto, has some insights about the unintended consequences of the Internet—the informational equivalent of a large continent—on our ability to take risks. In the pre-net era, managers were forced to make decisions based on what they knew to be limited information. Today, by contrast, data flows to managers in real time from countless sources that could not even be imagined a couple of generations ago, and powerful computers process, organize, and display the data in ways that are as far beyond the hand-drawn graph-paper plots of my youth as modern video games are to tic-tac-toe. In a world where decision-makers are so close to being omniscient, it’s easy to see risk as a quaint artifact of a primitive and dangerous past.
The illusion of eliminating uncertainty from corporate decision-making is not merely a question of management style or personal preference. In the legal environment that has developed around publicly traded corporations, managers are strongly discouraged from shouldering any risks that they know about—or, in the opinion of some future jury, should have known about—even if they have a hunch that the gamble might pay off in the long run. There is no such thing as “long run” in industries driven by the next quarterly report. The possibility of some innovation making money is just that—a mere possibility that will not have time to materialize before the subpoenas from minority shareholder lawsuits begin to roll in.
Today’s belief in ineluctable certainty is the true innovation-killer of our age. In this environment, the best an audacious manager can do is to develop small improvements to existing systems—climbing the hill, as it were, toward a local maximum, trimming fat, eking out the occasional tiny innovation—like city planners painting bicycle lanes on the streets as a gesture toward solving our energy problems. Any strategy that involves crossing a valley—accepting short-term losses to reach a higher hill in the distance—will soon be brought to a halt by the demands of a system that celebrates short-term gains and tolerates stagnation, but condemns anything else as failure. In short, a world where big stuff can never get done."